Craft a Scalable Digital Story: Franchise Website Builder

Mariyam Shamshidova

Published in FeaturesApr 18, 2024

As a franchise emerges and grows, securely maintaining an easy-to-deploy, beautiful website across a quickly growing network of franchisees becomes a real challenge. In particular, these issues emerge:

  • Build a state-of-the-art website
  • Telling your story online
  • Solve scalability & collaboration constaints of traditional builders
  • Upgrade Performance, speed & security

Whether emerging or established, franchisors need a reliable solution for sharing the magic of their in-person brand online. Wefranch has developed a custom CMS tool for building pixel-perfect franchise websites.

Let’s see how our solution tackles the issues above:

Build a state-of-the-art website:

In the redesign of Tony Roma's website, our primary goal was to create a modern and visually appealing interface while ensuring a seamless and user-friendly experience for all visitors. We strictly followed accessibility guidelines, ensuring our site is inclusive for all users. The result is a streamlined, attractive, and accessible website that offers an optimal experience for everyone.

In particular, we transitioned the website from WordPress to Next.js, a cutting-edge framework for building high-performance web applications. To complement our move to Next.js, we are also partnering with Vercel for hosting and deployment.

Tony Roma's website: BeforeTony Roma’s website: Before

Tony Roma's website: AfterTony Roma’s website: After

Solve scalability & collaboration constaints of traditional builders

To address the limitations of traditional web builders, we’ve upgraded to proprietary technology that ensures our website remains scalable and responsive as we grow. This system guarantees that whether it’s the second or the two-hundredth franchisee, each maintains the same high quality. Our improvements aim to make the site faster and more engaging. We integrate new pages gradually, merging them seamlessly with existing content to maintain uninterrupted service. This strategy also enables efficient monitoring of performance across all locations.

Below is a screenshot of the internal builder that allows franchisees to edit their individual pages without communicating with the franchisor.

CMS Builder allowing franchisees to edit their individual webpagesCMS Builder allowing franchisees to edit their individual webpages

Telling your story Online:

We initiated a digital transformation of Surf's Up website to not only enhance customer experience but also to mirror the beachy, surf-inspired ambiance of our restaurants.

By leveraging Vercel and NodeJs frameworks, we built a seamless omnichannel presence that allows current and future franchisees to update their individual sites easily. This approach helps Surf’s Up new website tell their story digitally in a way that resonates with the relaxed, surf-centric lifestyle that defines our brand.

Surf's Up BeforeSurf’s Up Before

Surf's Up AfterSurf’s Up After

Upgrade Performance, speed & security:

User experience is pivotal, as dynamic, performant websites attract customers, while slow ones drive them away. Our new websites operate at peak performance with lightning-fast load times. Our unified development approach ensures consistent branding and security across all franchisee sites, simplifying management and maintaining stringent security standards

Speed Test Results: BeforeSpeed Test Results: Before

Speed Test Results: AfterSpeed Test Results: After

Want to create a state-of-the-art digital experience for your franchise? Request a demo here .

Minimalist Nature Inspiration Photo Collage Instagram Post.pngMinimalist Nature Inspiration Photo Collage Instagram Post.png

Written byMariyam Shamshidova

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